February 21, 2024

Very important methods launches 5 week radio marketing campaign to advertise naloxone and hurt discount methods 

PHILADELPHIA– High radio personalities iHeartMedia/105.3 WDAS host Adimu Colon and iHeartMedia/WUSL Energy 99 host Mikey Dredd are becoming a member of Very important Methods for an on air consciousness in a marketing campaign to stem the rising tide of overdose deaths in Philadelphia’s Black communities. They’ll urge audiences to take actions like carrying naloxone, studying about drug checking assets, and rejecting stigma as essential measures to assist save lives.    

The marketing campaign kicked off December 11 and can run for 5 consecutive weeks.  

From 2018 to 2022, overdose deaths amongst Black Philadelphians elevated by 87%, however decreased 12% amongst white Philadelphians. From 2020 to 2021 alone, deadly overdoses amongst Black girls spiked by 29%. Very important Methods is teaming up with influential radio personalities and their radio stations in Philadelphia to empower Black communities to take motion.    

“Stigma creates a tradition of silence about drug use and overdose within the Black group. This Philadelphia radio marketing campaign shines a lightweight on this subject and the racial inequities that forestall Black folks from accessing lifesaving hurt discount instruments like naloxone and fentanyl check strips,” stated Gloria Malone, digital strategist and senior supervisor for the overdose prevention program at Very important Methods. “Native radio hosts have all the time spoken up about points of their communities, and we’re proud to associate with them to get the phrase out about how the overdose disaster disproportionately impacts the Black group and the way that not must be the case.” 

The marketing campaign will spotlight that in america and throughout Philadelphia, overdose deaths are rising most quickly within the Black group. Listeners shall be urged to get naloxone freed from cost via SubstanceUsePhilly.com, a platform created by the Philadelphia Division of Public Well being (PDPH) to raise well being and hurt discount assets together with naloxone, fentanyl check strips, and xylazine check strips.

Naloxone, additionally identified by the brand-name Narcan, is a secure and simple to make use of treatment that quickly reverses the consequences of an opioid overdose, together with respiratory melancholy. Naloxone is confirmed to save lots of lives and drastically scale back incidents of deadly overdose. Fentanyl and xylazine check strips present essential details about the contents of a drug pattern and permit folks to make knowledgeable selections in regards to the medication they eat and methods they will use to maintain themselves and their communities safer.  

“Whereas the variety of Philadelphians misplaced to overdose stays highest in Kensington, rising overdose charges in our metropolis could be attributed to surging overdose deaths amongst Black Philadelphians in different neighborhoods,” stated Zoe Soslow, technical advisor for the overdose prevention program at Very important Methods. “Hurt discount means assembly folks the place they’re. Open and trustworthy conversations about easy methods to deal with drug use with family members can scale back stigma and construct belief.

This radio marketing campaign will encourage individuals who use medication to hunt hurt discount assets, and have these essential conversations with their family members, neighbors, and communities about overdose.” 

Along with offering assets on the place and the way folks can entry hurt discount provides, the radio advertisements are constructing assist for hurt discount, a public well being strategy to drug use that locations the well being and dignity of people that use medication as the primary precedence of any response. Hurt discount methods vary from offering folks with objects similar to naloxone and sterile syringes, to well being care and supportive providers like drugs for opioid use dysfunction, an evidence-based remedy for substance use dysfunction.   

The Philadelphia radio marketing campaign builds on an identical effort carried out final summer time in Milwaukee. Very important Methods collaborated with native radio stations in Milwaukee to launch a radio marketing campaign that aimed to coach native listeners on how the overdose disaster is disproportionately impacting Black communities and supply details about how folks can entry naloxone.

The marketing campaign generated constructive media consideration and elevated overdose and naloxone consciousness within the Black group. The press launch and a few protection from the Milwaukee marketing campaign provide extra particulars about that effort.